Edward Boyd was an American actor who is best known for Mr. Washington Goes to Town and Lonesome Ranger. He was also recognized as an advertising pioneer, particularly for his work with Pepsi Cola.
Personal and Family Life
Edward Boyd was born on June 27, 1914, in Riverside, California. He graduated from UCLA in 1938 and was married to Edith Jones until his death in 2007. Together, they had four children, who survived him. Edward was proud of his contributions to advertising and his ability to create respectful imagery for African-Americans.
Career
Boyd’s career flourished when he joined Pepsi Cola as an assistant sales manager in 1946. He is credited with developing “niche marketing,” which focused on presenting positive and respectful images of African-Americans in advertising. His innovative approach helped change the landscape of marketing in corporate America.
Death and Legacy
Edward Boyd passed away on August 30, 2007, in Los Angeles, California, due to complications from a stroke. He left behind a legacy as one of the first African-American advertising executives, paving the way for future generations in the industry. His work continues to be recognized for its impact on marketing and representation.
Filmography
| Year | Title | Role |
|---|---|---|
| 1941 | Mr. Washington Goes to Town | Unknown |
| 1941 | Lonesome Ranger | Unknown |